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Some companies have a slogan or icon to create their identity. At Ultra Wheel, we have an unyielding core principle of building strong durable wheels with precise fitments. Jim Smith, the owner of Ultra Wheel established that principle on Day One of our company over 26 years ago. His aggressive passion for truck racing saw him win countless individual races, along with the NASCAR Craftsman Truck series and the Baja 1000!

That passion and core principle catapulted us to the pre-eminent truck wheel company in the US, and it continues today. Whether you're looking at our Truck and Off-Road wheels, our high end Platinum line-up, or our trend setting Focal designs, we only produce Championship-Caliber Quality wheels.